I’m not just a logo, I have feelings too!

I would like to tell you a story about 3 brothers that inspire the artist and graphic designers everywhere.

The first brother was a man named Ethos. Ethos is a man of character. He believes that portraying your idea in a creative or compelling way is how you get people to follow your ideals and understand your identity. His brother Pathos is the emotional one. Pathos believes that striking at a person’s emotion with your beliefs is how you can sell your ideals. The last brother and the most logical one is Logos. Logos uses reason to portray his beliefs.

The word logo comes from the Greek word meaning logic. Logo is more commonly associated with the design face of a company.

As a graphic designer I must make logic out of reason. I have seen so many logos in my time and the most disappointing ones are those that are created out of lack of investigation. If your logo does not reflect your company and its interests then you are dealing with a graphic disaster.

These 3 brothers influence how design is viewed today. With the 3 brother’s different styles graphic designers can create emotionally impactful, creative and justified designs for our clients. In order to bring logic to your design you must create an “identity” a reason for being a company. Your “identity” is your reputation and your reputation is everything.

The brand of a company influences your reputation; how you are viewed in the public’s eye. Some times companies are ill informed about how impactful their logos can be.

Like I said, your company’s logo is your identity; it is used on just about every thing your company uses such as business cards, letterheads, advertisements and websites. Your logo is the first thing that consumers look at; it is your starting off point for your possible client relationship.

I have seen quite a few graphic disasters in my time. It is hard for me to comprehend why companies would have a logo that does not represent them. What makes a bad logo? The answer is lack of justification. Every logo should represent its owner. Using the teachings of Ethos, Pathos and Logos is key to creating something that people will relate to; you must have reason emotion and character in each and every design that you do or else you are lacking incite into the direction of the company.

How can I make my logo better?

A lot of designs contain an information overload; they have way too much going on in a small amount of space. Minimalism is key to creating a beautiful design; less is more. Should I change my logo? If your logo does not represent your brand then no one will direct what they see to the emotion of your company. For example when driving down the road and you see that iconic yellow arched “M” that sparks a feeling within you and you know that you are about to see a McDonalds. If your logo sparks some Pathos then you have a good design.

Don’t over load your logo design. Use minimalism to strike at the emotions of the demographic, justify the reasons for the creation of the logo and be inventive.



The Graphic Disaster

Design has the power to change the way we see the world. Everyday you wake up you are bombarded by advertisements, whether it be on TV, driving down the road or searching the web, visual media has the world in its grip. A good graphic designer will create a visually stunning and impactful design that influences your clients demographic. All too often I come across a graphic disaster, this is what you get when you go to a so called “graphic designer” who mass produces designs with no research and no direction and makes you a logo or website that has nothing to do with your company or does not have an impact on your demographic.


There are 9 questions necessary for a Graphic Designer to ask before starting a project. These 9 graphic design questions, if they are not asked spell possible graphic disaster:


  • Objectives and goals: What is it that the client wants to accomplish with the creation of their design? The design needs to have a direction, whether it be to inform or influence or to sell a product.
  • Target Audience: Who is the clients demographic, who is the client trying to reach? All companies should know who uses their products and whom they want to sell their products or ideas to.
  • Theme: What design aspects would the client what to see in their design; does the client have a branding guide? The over all theme will give the image that the client wishes to portray.
  • The No No’s: What does the client not want to see in their design? The graphic designer is not only creating the logo or website but they are giving the company an identity.
  • Graphic Solution: What is the custom solution to the client’s goals? Not all clients are the same so a plan of action is necessary in creating a clients design.
  • Budget: What is the client’s over all budget? It may be one of the hardest things to talk about but it is important to let the client know the bang for their buck.
  • Dead Line: When will the project be finished? Deadlines are created to inform the client on when they will have their final project.
  • Available Materials: What is provided to the designer to create the final project? Such as photography, existing logos, videos, content, etc. and if it is not available how the designer can make it so.
  • Future Updates: Will there be revisions necessary? If so then a quote should be provided.


The graphic designer should provide these steps in order to create a well-rounded and functional design. There are many companies out there that create graphic disasters but hopefully by following these steps they can create graphic designs. It would be very beneficial for companies to contact a social media agency that can provide them with the proper steps in creating something visually appealing and keep you from falling victim to a Graphic Disaster.

Reputation Is Everything

Reputation Management is a full time job. A company now a days is not only judged by their ability to provide a great product or service but also by how they are viewed by the public. One example of how reputation can change a company is that of Starbucks. Starbucks began as a single shop in Seattle in 1971 and grew to one of the worlds leading corporations. With out a good reputation and presence in an ever-changing world that single shop would not have seen the glory it does today.

The Reputation management of a small business can influence faster growth ability and turn that small business into a large company. There are many companies out their that can help you with your reputation management such as http://www.creativecollabny.com. Having these reputation management professionals can make or break your online reputation.

In my experience most companies do not use digital marketing to its full extent. A lot of companies are stuck in a digital limbo and do not understand what they need to do to grow their business. As a business owner I know how important it is to build my reputation, and create my 

digital presence. To achieve my goals I often look to professionals http://creativecollabny.com/ to help me out in my climb to the top.

The best way to start building your reputation is to link your company to a social media network, such as Creative Collaborations has done with their https://twitter.com/ccny . Building your social outreach will help people find your company. Although it is good to have a wide variety of social media pages, it is also not necessary. If you can put all of your eggs in one basket and create a small handful of successful social media pages you will be better off because then you can focus your efforts on them.

Many years ago this wonderful thing was invented, they call it the Internet. The Internet has changed to way we view companies by creating websites, social media networks and blogs. It has given us the opportunity to supply the world with the knowledge necessary to build a business. Building your reputation is not only important but it is necessary to the growth of your company.



In August of 1991 the first website was published in Geneva, Switzerland by Tim Berners-Lee as a means to transfer data quickly and efficiently. Little did Mr. Berners-Lee know when creating this program he also changed our history as we know it. His program provided us with new jobs, new frontiers, ease of access to information and a new platform to socially connect.

The internet gave us the means to create new jobs. One of the most important things in a company today is there website. Every company out there has a website or is in need of one. As a graphic designer I have felt the need for people like me in everyday life, from the creation of logos and the branding of companies, to the building of websites and the creations of resources to better a business.

Not only do companies now-a-days need a beautiful website they also need people who can make it easy for them to be found on the vast plane of billions of websites in the web, that is were the people who work with social media marketing scene come into play. The social media company works with digital marketing, they provide the customer with better SEO (search engine optimization) and a better community outreach through social media websites such as Facebook and Twitter. The job field in a digital marketing company include; web designers, graphic designers, writers, social media experts, and many other jobs. With the creation of the internet came new jobs and opportunities and has shaped our future.

All companies are out to expand there clientele. The more people that know about a company the more business the company will receive. The internet created the means to expand the reach of a business. The difference between a business in 1980 and a business today is the expansion of influence. A business does not have to rely solely on its local revenue any more. People all over the world are now connected by the internet. The Internet also gave us a new plane to advertise our business. Every time a person goes onto the internet they view at least one advertisement.